Every property has the potential to be the perfect home for a buyer. We believe that bringing out the special parts of each property and creating marketing material around the uniqueness is what will make buyers fall in love with your property, just like you did.
These days it's not very difficult to be an average realtor - Take some photos, upload those photos and some quick facts about the home to MLS and you're ready to go. Thankfully, we are not even close to your average REALTORs. We customize everything, from photos and videos, websites, right down to who we are aiming to sell to.
When we come up with a strategy to market your home, we understand the uniqueness that is involved and use every angle possible. From the content we produce to the descriptions we use, they are tailored to grab the attention of the most suited buyers out there for your property. After we launch your campaigns we are targeting audiences that fit within the categories of people that will be looking for a home like yours. We get your listing in front of the right buyers.
We know that selling your property can be stressful and time-consuming. Our Listing Team will ensure that your sale process is as seamless as possible. After a thorough pre-sale consultation, our Client Concierge will be pleased to coordinate the execution of all tasks to help prepare your property. From contractors and cleaners to decluttering or junk removal, we will help make it all happen, so you don’t have to. Ultimately, a successful sale relies heavily on how your property looks. To complement our marketing and sale strategy, we partner with the industry’s best staging consultants. At your request, we will arrange staging and styling that best suits your property.
Our unique, custom property videos have a viral effect. By strategically targeting the potential buyer demographic for your listing, they will typically attract thousands of views. Our videos are professionally filmed and edited, always.
First impressions count. 96% of buyers start their property search online and swipe through thousands of photos to find the ‘one’. Unfortunately, that can also make it harder for buyers to distinguish one listing from another. When you only have a split second to captivate a buyer’s attention and have your listing stand out from the rest, the photos have to stop them in their tracks. Professional photography, with a creative eye for every listing, is our standard. Our images are shot with wide-angle lenses, are high resolution and always unfiltered.
Our team has sophisticated online marketing and social media tools to target, track and convert buyers. For each and every property we determine the demographic profile of your potential buyer and run online campaigns that target them. We hyper-focus our ads (down to age, postal code, and interests) to run campaigns that are put in front of prospective buyers multiple times and across many partner websites and search engines. We use the industry’s best systems to host a campaign strategy that includes coming soon ads, targeted and segmented email blasts, retargeting campaigns, just listed, and open house postings.
Our listings are showcased on individual property pages within our website which allows us to capture potential buyer interest and easily share your listing details across multiple online platforms. We present your listing online by highlighting all marketing efforts, using large-scale professional photos of the property, and adding highlights such as floor plans, property features, and custom videos.
All of our print marketing pieces are custom designed, for every property. We work with professional graphic designers to create a consistent, polished, and modern style for all of our print materials including glossy property brochures, flyers, and signage for your lawn, neighbourhood, and open houses.
Our expansive & rapidly growing network of buyer contacts will receive visually appealing online marketing about your listing.
We maintain a thorough list of media & industry contacts to help ensure maximum exposure for your listing.
We have carefully curated a Realtor network that is categorized by its typical buyer price points and neighbourhoods.
Our network spans outside the reach of the GTA through to the Golden Horseshoe, USA, and to potential international buyers.
NOTE: Currently we are not conducting open houses due to the pandemic. Our Open Houses are planned based on your property type and location! We aim to create buzz and strong interest in your property through strategic online marketing and Realtor.ca. In addition, our Inside Sales Department calls your neighbours and the surrounding area to invite them to the Open House and generate potential Buyer interest. Our sales and marketing strategy is designed with this end result in mind: to sell your property for the most amount of money, in the least amount of time, with zero hassle or stress. That is what creates experiences worth talking about.
When you get an offer - or ideally multiple offers - you are this close to selling your home. But, as they say, close only counts in horseshoes! Skilled negotiation is 100% required to ensure that the deal is made for the highest price possible, with ideal terms and conditions. This is where we come in heavy. Negotiating is a skill set that is difficult to master, that is why it is crucial we take care of this for you. Time and time again, through practice, and fine-tuned skills, we are successful in negotiating thousands of dollars more than our clients originally anticipated.
From the moment we have accepted a deal. We are with you all the way to the finish line, and beyond. We live and breathe real estate, so just because our transaction has finished, our relationship has just begun.